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We are currently researching topics for the 2018 conference programme.

The 2017 conference programme was researched amongst the industry to give senior insight professionals the topics that they wanted to hear. Keynote sessions gave a high-level view of the industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops complemented the keynote session by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.  All of our sessions are CPD accredited.

Our association with The Market Research Society will help us to design the best possible conference programme for you and ultimately add tremendous value to your experience on the day.


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                          IN ASSOCIATION WITH


CPD Certified

cpd_certified_rgb.pngThe Market Insight Forum UK qualifies for CPD credits. All delegate attendees will receive a CPD certificate after the event.

For further information on CPD accreditation please visit : http://www.cpduk.co.uk

Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please get in touch.
Keynote 2018
Keynote 2018
  • Opening address - Dave Coplin- Author, Alchemist, Catalyst Founder and CEO of The Envisioners


    Helping Organisations and Individuals reach your full technological potential in this evolving digital society…

    With over 25 years of unprecedented experience credited to his former ‘day job’ as Chief Envisioning officer at Microsoft, Dave’s Influence and Insight in the digital Industry is undeniable.

    This life-long Star Trek fan and former Crystal Maze winner combines approachability and enthusiasm to produce innovative books such as The Rise of Humans and Business Reimagined.

    Dave will share his ideas and approaches towards the use of technology with the aim of helping you transform the way you approach and use this platform to its full potential.


2017 Workshops
2017 Workshops
  • Interview with Edwina Dunn, CEO, Starcount

    Interview: Edwina Dunn, CEO, Starcount Interviewer: Tim Phillips, journalist and author of Scoring Points

    As the co-founder of customer science company Dunnhumby, and now of Starcount, Edwina has been a successful pioneer in using data to drive innovation and profit for some of the world’s biggest brands. In this in-depth interview, she gives her unique perspective on the challenges faced by those using to maximize customer knowledge and the next likely wave of development in the world of data analysis.

    In 1995, Tesco embraced the dunnhumby approach for its Clubcard programme and so it became the first mass customization marketing programme in the world.  Customer insight and Clubcard rewards helped to transform Tesco from a secondary player in the UK to the significant market and global leader it is today.

    Edwina was responsible for the company commercially, guiding the company into new sectors and new markets. She has an Honorary Doctorate of Business Administration, awarded by Derby University, was invited to become an Honorary Fellow of Cambridge University, Lucy Cavendish College in 2014, and was made an Honorary Fellow and Patron of the Market Research Society (for her knowledge of data and best practice Data Privacy and Security).  She is also a Trustee of the Science Museum Foundation and an Honorary Fellow of the Institute of Direct & Digital Marketing .She served as Non-Executive Director of HMRC for three years from 2015 with an expert focus on Data and Digital Transformation (including Customer/Citizen Charter & Data Sharing Best Practice).  

    She sits on Minister Ed Vaizey’s Digital Economy Council and is working with a team of experts on a plan to recommend Government Best Practice for consumers around Digital & Internet of Things (Customer Charter).


  • Bringing insights to life and telling the story

    Clare Edwards - Facilitator, Speaker, Author, Coach. Brain Smart – Mind power in action

    Inspiring and connecting through the power of story.
    Recognised as a crucial part of a senior marketeer’s toolkit; in this session you can learn:

    • Why stories stick, engage and build loyalty
    • How our brains process story versus facts and data
    • What makes a great story - essential elements of content and storytelling style
    • How to create a powerful story or metaphor using a simple 7 step process
    • Why stories are the secret weapon of every successful leader

    Clare is a change-maker. She helps organisations to tap into the collective potential of their people so that they can master personal leadership, thrive in change and stay fully engaged.

    A passionate storyteller and inspiring speaker, Clare takes her audiences on an experiential journey leaving them filled with new insights, keen to know more and motivated to change.

    Clare’s corporate background spans 2 decades of working in senior management roles with global IT companies, surviving the dot com ‘boom and bust’ of the early millennium and thriving in complex, fast-paced change environments.

    After studying the neuroscience of leadership and change, Clare created the ‘Change your Brain’ series of content-rich interactive Keynotes, Seminars and Plenary Sessions.


  • The modern insight team – today’s business challenges and how to lead the way

    Tom De Ruyck, Market Research & Insights Management Professor at IESEG School of Management (Lille, France).

    With continuing changing markets, consumers and business needs, this session will help you:

    • Ensure the insight team within any business is recognised and   heard.
    • Manage the sharing and dissemination of key insights into relevant business divisions to facilitate key business decisions.
    • Raise the profile and importance of key data within all business divisions showing relevance and importance.

    Tom is a Managing Partner at InSites Consulting, one of the world's most innovative marketing consultancy and consumer research firms. He is responsible for innovation and advising global brands. He is also teaching as a Professor at different business schools in Europe and on the board of several (industry) organisations.

    He is co-author of 'The Consumer Consulting Board' and published over 65 white papers, articles in academic journals, business books and trade magazines. Besides that, he is an influential blogger and tweeter - @tomderuyck

    Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia.


  • Behavioural Economics – the science behind the thinking

    Jillian Ney, Digital Behavioral Scientist

    Do you truly understand how your consumers’ brain clicks, this session will:

    Enable you to get under the skin of not just what is said but help you understand why consumers are doing what they do

    Better understand how you can develop successful brand strategies to ensure that it is prominent in the market place.

    Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist.  She helps to grow brands in the digital age by finding out how their customers make decisions and uses nudge theory to help brands to improve their customer experience branding.  Her specialist field is in behavioural sciences and the analysis of social data to tap into audiences’ non-conscious thinking and behaviour. 
    Dr Jillian is a two time TEDx’er, an international speaker, and has presented her work at places including NATO and the Market Research Society.  She has worked with many household brands and agencies including, Manchester City Football Club, SSE, Vodafone, General Mills, IBM and PwC.


  • Fit For Purpose

    Caroline Bates – Board Director Chime Insight & Engagement Group | Kate Luton - Global Brand and Commercial Manager Fitness First

    Learn about how an insight driven solution impacted every single staff member (14,000) in a global company & every customer (1 million) and delivered a very clear return on the investment. All this from a starting point of over 3,000 data tables and charts!
    Hear how a true partnership between agency and client delivered actionable outputs and learn new ways of engaging not just segmentations but any sort of data into a large organisation.
    All this driven by a clear client vision of what was required to make a real difference and drive a customer focused culture within right across their organisation.

    Caroline has been a Board Director at Chime Insight & Engagement Group since August 2012 when she joined from O2 Telefonica.  Since then she has been involved with many of our key clients as well as driving an engagement proposition through the group and developing Chime Insight’s models for measuring brand relationships (Triple G) and our Trust Accelerator model, and Purpose in Action: 4 E’s, to name but a few.

    Her expertise also extends to major insight agency-side roles including Director positions at both Illuminas and Hall & Partners Group, where she ran major accounts such Halifax Bank of Scotland, Audi, The BBC, Mastercard and Dixons Stores Group.

    Kate Luton, is an experienced marketer and spearheaded the recent £225million rebrand of Fitness First, one of the world’s leading health and fitness brands. Today, as their Global Brand and Commercial Manager her remit covers a wide variety of brand, insights and commercial projects that drive business growth. Prior to Fitness First, Kate was responsible for driving strategic and commercial relationships at BBC Children in Need.

    As CCO with Fitness First, she is currently leading a ground-breaking insight programme.


  • Storytelling for the snapchat generation

    Shib Huassain - Co-founder, Fools & Geniuses (former adland strategist: Publicis, Isobar, BBH, amongst others)
    Our lives are increasingly becoming more reliant on technology: to communicate, to learn and increasingly to tell stories. From stories we tell our friends over messenger, to much longer narratives we watch online or through our smart TVs. As the lines between reality and digital become blurred, how can storytelling change to adapt to new behaviours and evolving technology trends?
    Shib Hussain has spent a large proportion of his career working in various advertising agencies, ranging from above the line through to pure play digital agencies, on clients such as Auto Trader, Google, Foot Locker and Kellogg's. Along the way he's developed a curiosity and passion for delivering stories through new mediums - be it websites, apps or social networks. He's recently launched a technology studio that focuses on this: telling stories through new and innovative mediums. The first release is an app that tells stories in real time through your phone.

  • Brand Love: How to Build A Brand Worth Talking About

    Jamal Benmiloud, the former marketing leader of Red Bull, Monster Energy and co-author of ‘Brand Love: How to Build a Brand Worth Talking About’

    In a world where the average customer grows up seeing 170,000 marketing messages by their 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where 20% of smartphone users have installed adblocking browsers because of their loathing of advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist.

    Fans don't just "like" these brands, they love them and help build them. And the good news is that it's neither expensive or exclusive to cool, cutting-edge brands. Brand Love is as achievable to all brands. Whether you're a bank, an airline or selling drinks.

    During the session Jamal will discuss:
    • What is Brand Love?
    • Why do some brands have it while others are just "liked”?
    • How can you replicate their success formula to create your own marketing team of millions?
    • Case studies include Red Bull, Monster Energy, Lego, Xiaomi, Castrol & EE.

    Jamal Benmiloud, is former marketing leader at Red Bull and Monster Energy and co-author of “Brand Love”. He is a straight-talking thought leader, with a reputation as one of the world’s most disruptive thinkers in marketing. His experience working for global brands coupled with his vision for the future of marketing is both informative and inspiring.


  • The 12 Powers of a Marketing Leader

    Patrick Barwise

    This presentation is about what drives senior marketers’ business impact and career success. It is based on Patrick Barwise’s recent book The 12 Powers of a Marketing Leader (www.marketingleader.org), co-authored with former McKinsey partner Thomas Barta. Drawing on large-scale new research, the results and recommendations fall under four headings: mobilise your boss, your colleagues, your team and yourself.

    Patrick Barwise is emeritus professor of management and marketing at London Business School.  He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His latest book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published in October 2016. He is also former chairman of Which?, an experienced expert witness in international commercial, tax and competition cases, and has been involved as an advisor and early investor in two successful online start-ups, Research Now (www.researchnow.com ) and Verve (www.addverve.com ). www.patrickbarwise.com


  • Creatively turning DATA into consumer insight

    Andy Reid, Genius Box & Mike Butler, Head of UK Strategy. Bank of Ireland UK
    Data is all very well (we’re good at collecting it) but we need to turn that information into powerful insight that powers ideas to surprise and delight our customers. As leaders, we have the responsibility to set the conditions and invest in our people to develop insight – but how? Developing...

Previous Keynotes
Previous Keynotes
  • 2017 Opening keynote - Will Gompertz, voted one of the World’s Top 50 Creative Thinkers by New York’s Creativity Magazine


    Will Gompertz gave the Opening Address at the 2017 Market Insight Forum on 7th June at Savoy Place, London.

    Will is a world expert on Modern Art.  He was previously a Director of The Tate Gallery and in 2009 he wrote and performed a sell-out one-man comedy show about modern art at the Edinburgh Festival.  He is currently BBC Arts Editor.

    Will's new book "Think Like an Artist: Imaginative Ways to a More Creative and Productive Life" was released by Penguin in July 2015. A witty and inspiring read, it identifies ten lessons to be learned from the greatest artists across history, to give us tools to unlock creativity and thrive at work and in our personal lives.

    “Will Gompertz is the best teacher you never had” – The Guardian


    2016 Opening Address

    Professor Jamie Anderson, Management Guru
    Jamie Anderson is an academic, author and speaker who has been named as a "management guru" in the Financial Times, and as one of the world’s top 25 thinkers by the journal Business Strategy Review, alongside internationally renowned thought leaders such as Gary Hamel, Philip Kotl...

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